Source: Tesla considers reshaping China retail strategy
Sep.15,2022

Asian Tech Press (Sep 15) -- Tesla Inc. is considering reshaping its retail strategy in China.

Sources said that Tesla is re-evaluating the way they sell electric vehicles in the Chinese market and that they may close some of their stores with low traffic, while at the same time, it will allow the automaker to put more emphasis on stores in the suburbs where costs are lower.

In addition, Tesla is increasing its efforts to hire technicians and other service personnel in the Chinese market. According to information shown on Tesla's China recruitment website, the EV maker has more than three hundred service positions that have recently become available.

Tesla has become the second-largest electric car brand in China after BYD, with China being its second largest market.

Currently, the U.S. automaker has a megafactory in Shanghai, which has an annual capacity of 750,000 units and produces cars for not only the Chinese market but also for many overseas markets.

You must be login to post a comment.