Intel still wants Apple back as chip buyer

Asian Tech Press (Sep 28) -- U.S. chipmaker Intel Corp. has mentioned more than once that it wants Apple to become its customer again since 2020, when Apple started to drop Intel processors in Macs in favor of its own M1 chip.

At Intel's Innovation event on Tuesday, Michelle Johnston Holthaus, executive vice president and general manager of the Client Computing Group at Intel, once again mentioned the iPhone maker, saying Intel wants everyone to have higher performance devices and will never stop trying to get Apple to be a customer again.

In fact, since Apple broke its 15-year partnership with Intel at the end of 2020, when the Mac series began to gradually shift to an "Intel-free" supply chain, the chipmaker has repeatedly expressed its obsession with Apple.

In an interview last October, Intel's CEO Pat Gelsinger mentioned that although the M1 chip performed well on the Mac, Intel would create a better product to win back Apple's business.

However, although Intel has been hoping that Apple changed its mind, the iPhone maker has never made a clear response, and firmly carried out the transition plan to abandon Intel chips.

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